Dragon goes International

South Caernarfon Creameries has made an agreement with established dairy exporter Coombe Castle International to represent the creameries’ Dragon brand in international markets. To launch this new partnership, Dragon will be featured on Coombe Castle’s trade stand at Anuga, the world’s leading food fair for retail, food service and catering. The Cologne-based fair, which takes place over five days in October, will provide the opportunity for the Dragon brand to be officially introduced to international buyers.

Dragon will become an important brand in their portfolio for Coombe Castle who will be promoting the entire Dragon range which includes cheddars from mild to vintage, caerphilly, territorial cheeses and butter. The brand’s signature Cavern Cheddar, matured 500 feet below ground in the Llechwedd Slate Mines in Snowdonia, will also form a significant part of the collection.

Alan Wyn-Jones, Managing Director at South Caernarfon Creameries said: “Dragon has become well-established in Wales but as part of our ongoing sales drive, it is vital that we look at new markets outside of the Principality. We are pleased to be working with an established professional partner in Coombe Castle and this new partnership will provide a wider platform for the Dragon brand. It will allow us to have structured representation in key international markets especially those such as Europe and the Far East where sales of British and Welsh cheeses are on the rise.

Darren Larvin, Managing Director at Coombe Castle International said “Dragon will be a welcome addition to our existing range of regional Welsh cheeses. We are pleased to be representing the brand and have great confidence in its success due to the provenance, quality range and taste. We look forward to introducing the brand to our international contacts who source cheese and butter for retail stores and food service.”