Anuga Food Trade Fair

South Caernarfon Creameries has now returned from Anuga, the world’s largest food trade fair. Following on from the agreement made with established dairy exporter Coombe Castle International to represent the creameries’ internationally, the Dragon brand was officially launch at this big event. The Dragon brand took prominence on Coombe Castle’s stand at Anuga, a five-day biennial show held in Cologne. The show welcomed 7063 exhibitors and approximately 160,000 trade visitors from around 192 countries.

The show was the perfect launch pad for Dragon to be introduced to cheese buyers and brokers from around the world. The brand had a central focus, with an entire branded fridge dedicated to the range which included cheddars from mild to vintage, caerphilly, territorial cheeses and butter. Throughout the show, the signature Cavern Cheddar was offered as a taster and was enjoyed by many.

We have received strong interest following the show with orders from Saudi and UAE and Dragon samples being sent out to Switzerland, South Africa, Denmark, Israel, Germany, Mexico, Canada, Egypt, Finland and cheese for a own label project in France.